The FAI - The Italian Environment Fund is a non-profit foundation born in 1975, with the aim of protecting and enhancing the Italian historical, artistic and landscape heritage.
In Italy, more than 60% of the entire world's artistic heritage is found. This means that Italians are so used to this that they end up ignoring the artistic and landscape masterpieces with which they are surrounded every day. But only thanks to foreigners and their love for Italy, that they realize how lucky they are.
So we asked a few foreign tourist who visited FAI sites to help us deliver the message to the Italian people with a short video with the task of convincing Italians to discover the protected sites by the FAI.
The help arrived with delightful bad pronunciation, uncommon word choices and funny grammar errors <3